Unless you have been living under a rock, you've probably heard Rebecca Black's song "Friday." You've also probably heard many individuals bash the heck out of it. As Online marketers, you should be so lucky. This short article explains, supported with some facts.
Let's start with YouTube. Should you directly over there and look in the official video that was initially uploaded, you will find that to date it's well over 45 million views. In regards to a quarter million people gave it a thumbs up while almost one million people gave it a thumbs down. I should be so lucky to even get one million people to watch certainly one of my videos, let alone pan it.
Oh but it gets better. One parody of the video is currently up to 18 million views and climbing. Oddly, it's more likes than dislikes. There's something about this, that simply scares the heck from me. But I digress.
And if you decide to go through YouTube, you will find dozens more parodies which are all in the countless views. It almost appears like all you need to do is create a Friday parody and you are an immediate star. How's that for easy success?
Simon Cowell, who virtually hates everything, praised her saying that anyone who can make that much controversy in a week is someone he really wants to meet.
And while the song itself is painfully "bad" it's also painfully obvious that this wasn't any accident. Let's be honest folks. The world loves bad. The 50s classic "Plan 9 From Outer Space" has been said to be the worst movie of all time. Would you like to understand how many people have either rented it or bought it just to obtain a good laugh?
I should have THAT type of success.
Okay Wags, there's a marketing lesson in here somewhere you can as well please get to it?
Nothing spells death to have an Internet marketing campaign greater than dullness. It is worse to become totally ignored than for people to take a look at what you've done and say, "Oh my God... just how can he even consider doing this type of stupid thing?"
I vividly remember "The Rich Jerk" from during the early part of the 21st century. I remember reading that initial sales page how he flat out proclaimed "I'm much better than you" and continued to inquire about your reader just how long they wanted to go on "being a loser." It had been controversial as you would expect. Nobody had ever done anything such as this before. And trust me, he spawned imitators though they never really caught on like he did. Lawn Chair Millionaire one thinks of.
seo
Controversy sells. Sometimes even poor taste sells. Now i am not advocating heading out and allowing the worst advertising campaign that you could possibly consider, particularly if it doesn't fit your company persona. But there is room for many innovation. Look at the JGW "Need Cash Now" commercials. They're pretty corny, right say? But everyone loves 'em. Hell, I love 'em. The JGW Opera Commercial has on the half million thoughts about YouTube at this time.
Half million views for any commercial. One commenter wrote "You know your marketing is good when individuals look for it online."
Damn straight.
Nothing puts prospects to rest quicker compared to same old hum drum stuff. I see so much of it everyday which i wonder if These people are making any money.
Okay, but if you're going to get creative, you cannot just throw stuff together. If you think Rebecca Black's video only agreed to be thrown together, reconsider. Lots of thought went into making it. The car tune feature was purposely done that way to be able to spoof pop music also it did a great job from it. In fact, one could argue that the original video itself was a parody of pop music today.
And why not? Perhaps you have Paid attention to some of the garbage around the radio today that artists are trying to pass off as legitimate art? Somewhat, "Friday" is much more legitimate than a large amount of the stuff I currently hear on Z-100, which just is actually the #1 top 40 station within my area today. I rarely put it on because the sound originating from my speakers is simply too awful to face.
But the masses eat it up. Heck, even though supposedly nobody buys vinyl records anymore, this year, vinyl sales were near to 4 million. What I'd like to know is how individuals are finding each one of these record players. And lots of new music is being put on vinyl due to the resurgence in popularity. I won't even get into the hundreds of millions in sales generally in this industry yearly. Heck, ITunes is making a killing in the event you haven't noticed.
But where does all this leave today's Online marketer? The answer is quite simple. Technologies have managed to get so that it is easy to come up with an advertisement campaign that blows away something that was done by professional ad makers during the 70s and 80s. We are able to make things now that could only be dreamed about years ago. So we can do it all from our living room. But the technology alone isn't going to do it for us.
We have to start thinking outside the box. We need to go back to the days whenever we were young and weren't so self conscious. Remember the way we would consider the stupidest games and ideas and didn't care? The dumber something was, the better. And oddly, our friends would say, "Hey, that's cool. Let's get it done." Obviously that was until we've got older and much more sophisticated. Then all creativity went out the window. Heaven forbid we did almost anything to embarrass ourselves.
Well, unless we go back to That sort of thinking and never be afraid to place everything available and be different, our marketing is going to stagnate and die. People will start to tune us out because we've become boring and stale. The end result? Our sales die.
Let's start with YouTube. Should you directly over there and look in the official video that was initially uploaded, you will find that to date it's well over 45 million views. In regards to a quarter million people gave it a thumbs up while almost one million people gave it a thumbs down. I should be so lucky to even get one million people to watch certainly one of my videos, let alone pan it.
Oh but it gets better. One parody of the video is currently up to 18 million views and climbing. Oddly, it's more likes than dislikes. There's something about this, that simply scares the heck from me. But I digress.
And if you decide to go through YouTube, you will find dozens more parodies which are all in the countless views. It almost appears like all you need to do is create a Friday parody and you are an immediate star. How's that for easy success?
Simon Cowell, who virtually hates everything, praised her saying that anyone who can make that much controversy in a week is someone he really wants to meet.
And while the song itself is painfully "bad" it's also painfully obvious that this wasn't any accident. Let's be honest folks. The world loves bad. The 50s classic "Plan 9 From Outer Space" has been said to be the worst movie of all time. Would you like to understand how many people have either rented it or bought it just to obtain a good laugh?
I should have THAT type of success.
Okay Wags, there's a marketing lesson in here somewhere you can as well please get to it?
Nothing spells death to have an Internet marketing campaign greater than dullness. It is worse to become totally ignored than for people to take a look at what you've done and say, "Oh my God... just how can he even consider doing this type of stupid thing?"
I vividly remember "The Rich Jerk" from during the early part of the 21st century. I remember reading that initial sales page how he flat out proclaimed "I'm much better than you" and continued to inquire about your reader just how long they wanted to go on "being a loser." It had been controversial as you would expect. Nobody had ever done anything such as this before. And trust me, he spawned imitators though they never really caught on like he did. Lawn Chair Millionaire one thinks of.
seo
Controversy sells. Sometimes even poor taste sells. Now i am not advocating heading out and allowing the worst advertising campaign that you could possibly consider, particularly if it doesn't fit your company persona. But there is room for many innovation. Look at the JGW "Need Cash Now" commercials. They're pretty corny, right say? But everyone loves 'em. Hell, I love 'em. The JGW Opera Commercial has on the half million thoughts about YouTube at this time.
Half million views for any commercial. One commenter wrote "You know your marketing is good when individuals look for it online."
Damn straight.
Nothing puts prospects to rest quicker compared to same old hum drum stuff. I see so much of it everyday which i wonder if These people are making any money.
Okay, but if you're going to get creative, you cannot just throw stuff together. If you think Rebecca Black's video only agreed to be thrown together, reconsider. Lots of thought went into making it. The car tune feature was purposely done that way to be able to spoof pop music also it did a great job from it. In fact, one could argue that the original video itself was a parody of pop music today.
And why not? Perhaps you have Paid attention to some of the garbage around the radio today that artists are trying to pass off as legitimate art? Somewhat, "Friday" is much more legitimate than a large amount of the stuff I currently hear on Z-100, which just is actually the #1 top 40 station within my area today. I rarely put it on because the sound originating from my speakers is simply too awful to face.
But the masses eat it up. Heck, even though supposedly nobody buys vinyl records anymore, this year, vinyl sales were near to 4 million. What I'd like to know is how individuals are finding each one of these record players. And lots of new music is being put on vinyl due to the resurgence in popularity. I won't even get into the hundreds of millions in sales generally in this industry yearly. Heck, ITunes is making a killing in the event you haven't noticed.
But where does all this leave today's Online marketer? The answer is quite simple. Technologies have managed to get so that it is easy to come up with an advertisement campaign that blows away something that was done by professional ad makers during the 70s and 80s. We are able to make things now that could only be dreamed about years ago. So we can do it all from our living room. But the technology alone isn't going to do it for us.
We have to start thinking outside the box. We need to go back to the days whenever we were young and weren't so self conscious. Remember the way we would consider the stupidest games and ideas and didn't care? The dumber something was, the better. And oddly, our friends would say, "Hey, that's cool. Let's get it done." Obviously that was until we've got older and much more sophisticated. Then all creativity went out the window. Heaven forbid we did almost anything to embarrass ourselves.
Well, unless we go back to That sort of thinking and never be afraid to place everything available and be different, our marketing is going to stagnate and die. People will start to tune us out because we've become boring and stale. The end result? Our sales die.
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